Stories

Schriapelli. PFW 26

Photographer @lavieamandine

SHUBA Editorial · 9 OCTOBER 2026

Deadly Beautiful

White lead, drops of belladonna, arsenic “complexion wafers” and radioactive powder. We read the ingredients of creams in apps, but once beauty could literally kill.

SHUBA Editorial · 28 SEPTEMBER 2026

The War for Beauty

Today celebrities launch their own beauty brands every month. A hundred years ago the beauty industry was built by three women with no capital: the daughter of former slaves, an emigrant from Kraków and a Canadian nurse.

SHUBA Editorial · 28 SEPTEMBER 2026

A Nose for the Empress

Niche perfumery is booming, and buyers study notes the way sommeliers study wine. From the eau de Cologne of 1709 to the Moscow perfumers who gave the world the creator of Chanel No. 5.

SHUBA Editorial · 28 SEPTEMBER 2026

Under the Parasol

A generation that applies SPF every morning is returning to the fashion for pallor, only now for the sake of health. How a tan went from disgrace to status and then to risk.

SHUBA Editorial · 28 SEPTEMBER 2026

The Powder Tax

Elaborate hairstyles, wigs and volume are back in fashion. In the eighteenth century a hairdo could carry a model ship, and the British government taxed hair powder, changing fashion for ever.

SHUBA Editorial · 28 SEPTEMBER 2026

Weapon and Comfort

In hard times women buy more lipstick, and economists have even coined a term for it. A timeline of the most political item in the make-up bag: from Mesopotamia to patriotic red.

SHUBA Editorial · 28 SEPTEMBER 2026

Mirror, Mirror

Filters and AI retouching change our reflection in real time. Yet once a good mirror was a state secret of Venice, and France lured away craftsmen to build the Hall of Mirrors.

SHUBA Editorial · 28 SEPTEMBER 2026

The Dream Machine

Neural networks draw prints and dream up collections, and it feels as if fashion has only just met the machine. In fact their affair is more than two hundred years old, and it began with a loom.

SHUBA Editorial · 28 SEPTEMBER 2026

The Colour That Killed

Emerald ball gowns laced with arsenic, mauve fever and the chemistry that made fashion bright: the story of dyes, recalled every time we talk about “clean” clothes.

SHUBA Editorial · 28 SEPTEMBER 2026

The First Model

While the industry argues about digital twins and virtual models, it is worth remembering how the mannequin’s profession began in the first place, and why it was invented by an Englishman in Paris.

SHUBA Editorial · 28 SEPTEMBER 2026

The Corset: Prison or Armour

Doctors and feminists cursed it, designers buried it, and each time it came back. Four centuries in the life of the garment that best shows how fashion argues about the female body.

SHUBA Editorial · 28 SEPTEMBER 2026

Japan’s Answer to Paris

How the kimono, ukiyo-e prints and the Japanese view of cloth changed European cut, long before anyone talked about cultural borrowing, and twice within a single century.

SHUBA Editorial · 28 SEPTEMBER 2026

The Architecture of the Skirt

A steel frame that made woman the most conspicuous object in the city, a danger to herself and a favourite target of caricaturists: the story of the crinoline.

SHUBA Editorial · 28 SEPTEMBER 2026

Fashion in the Trenches

The trench coat, the cardigan, the balaclava, khaki and women’s trousers: wars left us half of the city wardrobe. How the army and wartime economy cut the fashions of the twentieth century.

SHUBA Editorial · 28 SEPTEMBER 2026

The Fashion Plate

Before photography, magazines and social media, fashion was dictated by hand-coloured engravings. A timeline of the genre that invented the fashion feed two hundred years before the smartphone.

SHUBA Editorial · 28 SEPTEMBER 2026

A Hundred Years of Glitter

In 2025 Art Deco turned one hundred, and it seems never to have gone out of fashion. Why the style of skyscrapers, ocean liners and jazz bars is alive again in interiors, jewellery and advertising.

SHUBA Editorial · 28 SEPTEMBER 2026

Olympic Chic

The 2026 Winter Olympics were held in Milan and Cortina d’Ampezzo, cities where sport and fashion have long spoken the same language. How the mountains invented the winter holiday, and skiing invented modern clothes.

SHUBA Editorial · 28 SEPTEMBER 2026

A Shop Window on the Whole World

After Expo 2025 in Osaka, world’s fairs are back in the spotlight. How pavilions of glass and steel, temporary towers and “cities of the future” have been changing our tastes for a hundred and seventy years.

SHUBA Editorial · 28 SEPTEMBER 2026

The First Social Network

More than a hundred years ago people sent hundreds of millions of postcards a year, collected them and argued about propriety. How the postcard became the news feed of its age, and why people are writing them again.

SHUBA Editorial · 28 SEPTEMBER 2026

The House of the Future That Never Arrived

Smart speakers, robot vacuum cleaners and AI assistants: is this the house of the future? Twentieth-century architects imagined it quite differently: round, made of plastic, assembled in a factory and almost without a kitchen.

SHUBA Editorial · 28 SEPTEMBER 2026

The Art of Doing Nothing

Digital detox, slow weekends, the “right to boredom”: we are learning to rest again. How the Victorians invented the holiday, the resort and the beach, and why leisure has always been a question of fashion and status.

SHUBA Editorial · 28 SEPTEMBER 2026

The Botany of Passion

We fill our flats with monsteras, buy rare plants for large sums and call ourselves “plant parents.” It has all happened before: tulip mania, the fern craze and the hunt for orchids.

SHUBA Editorial · 28 SEPTEMBER 2026

Dressed Like a London Dandy

The Metropolitan Museum’s Costume Institute exhibition “Superfine: Tailoring Black Style” brought dandyism back to the centre of fashion in 2025. From Beau Brummell and Onegin to the sapeurs of Congo: the story of men who made the suit a statement.

SHUBA Editorial · 28 SEPTEMBER 2026

How a King Invented the Suit

The classic suit is returning to the men’s wardrobe. And it began with a royal decree of 1666, a plague, a fire and an English king’s wish not to dress like the French.

SHUBA Editorial · 28 SEPTEMBER 2026

Men in Heels

The heel was invented for horsemen, kings wore it as a sign of power, and then for two hundred years men “gave” it to women. The story of the shoe that is blurring boundaries again.

SHUBA Editorial · 28 SEPTEMBER 2026

The Legend of the Croatian Scarf

The tie is leaving offices but not history. We test the best-known legend of its origin and tell how the neckcloth became the main men’s accessory.

SHUBA Editorial · 28 SEPTEMBER 2026

The Beard Is a Superfluous Burden

Barbershops, beard oils and balms have grown into a whole industry. In Russia, though, people once paid a tax on their beards and carried a copper token. The story of how facial hair became politics.

SHUBA Editorial · 28 SEPTEMBER 2026

Time on the Wrist

The wristwatch was considered a woman’s ornament until wars, aviators and a Channel swimmer made it the main men’s accessory. Why mechanics still beat the smartwatch.

SHUBA Editorial · 28 SEPTEMBER 2026

Men in Powder

Men’s cosmetics is one of the fastest-growing markets in the beauty industry. But men wore make-up before: the story of the British “macaronis” of the eighteenth century, whom all of England laughed at.

SHUBA Editorial · 28 SEPTEMBER 2026

The Rise of Audacity

Wardrobe Stylist: Vladlena Golovko / Photographer: Elena Bezzubkina / Accessory Designer: Môju.li / Model: Andriana / Flower Arranger: Kamelia Podil / Makeup Artist/Hair…

SHUBA Magazine Editorial · 10 JANUARY 2026

20 Something

Photographer: Nick Saleum

SHUBA Magazine Editorial · 31 AUGUST 2025

Back to the memory

Model: Anna Balyasova

SHUBA Magazine Editorial · 31 AUGUST 2025

BÍARA

Wardrobe Stylist/Makeup Artist: Khrystyna Yatseniuk

SHUBA Magazine Editorial · 31 AUGUST 2025

Seven Sins

Wardrobe Stylist: Cecilia Amigo

SHUBA Magazine Editorial · 31 AUGUST 2025

Veil of Grace

Hair Stylist: Polina Ovchinnikova

SHUBA Magazine Editorial · 31 AUGUST 2025

Solitude

Male Model: Ramil Falaiev

SHUBA Magazine Editorial · 31 AUGUST 2025

Valera Vasilev

Male Model: Valera Vasilev @MA Sisters Agency

SHUBA Magazine Editorial · 31 AUGUST 2025

Ksenia Gileva | Beauty as a Dialogue: An Interview with an International Plastic Surgeon

What inspired you to choose plastic surgery, and how did you come to specialize in it?

SHUBA Magazine Editorial · 25 JULY 2025

David Blagojević

How did your journey in AI-powered art begin? What inspired you to pursue this direction?

SHUBA Magazine Editorial · 20 APRIL 2025

Experience in Production | Anastasia Limarenko

How did you start your career as a creative director and shoot producer? Which breakthrough projects were pivotal for you?

SHUBA Magazine Editorial · 20 APRIL 2025

VARYA JAMYL ™

The Origins of VARYA JAMYL ™: What inspired you to create the brand, and what is its history? VARYA JAMYL ™ was born from my passion for merging cutting-edge technology with…

SHUBA Magazine Editorial · 20 APRIL 2025

Yada Polish

Yada Polish is a director and producer from Saint Petersburg whose name has become synonymous with refined visual aesthetics and thoughtful storytelling. She specializes in…

SHUBA Magazine Editorial · 20 APRIL 2025

Latris Latrell’s Time in the French Riviera & Mougins: A Culinary and Cultural Escape

Written by : Latris Latrelle

SHUBA Magazine Editorial · 1 APRIL 2025

2xx

SHUBA Magazine Editorial · 1 APRIL 2025

DIOR

SHUBA Magazine Editorial · 1 APRIL 2025

Elie Saab - Street

Sabina Jakubowicz / Karen Wazen / Flora Coquerel / Kelly Rutherford /

SHUBA Magazine Editorial · 1 APRIL 2025

Ian Dey

The Crown Jewel: A Majestic Whisper of Huichol Art & Mexico’s Soulful Craftsmanship

SHUBA Magazine Editorial · 1 APRIL 2025

Maitrepierre

Maitrepierre’s latest ready-to-wear collection reimagines craftsmanship through a tactile exploration of frayed textures and intricate appliqué. This season, the Maison shifts…

SHUBA Magazine Editorial · 1 APRIL 2025

Mossi

SHUBA Magazine Editorial · 1 APRIL 2025

SCI-PH

SHUBA Magazine Editorial · 1 APRIL 2025

OniriQ - Show Glamoda

SHUBA Magazine Editorial · 1 APRIL 2025

Parisienne Zimma: Elevating Luxury Lingerie to Intimate Couture

Parisienne Zimma has long stood as an emblem of refined sensuality and craftsmanship, Redefining the standards of luxury lingerie. Rooted in the traditions of haute couture,…

SHUBA Magazine Editorial · 1 APRIL 2025

Pierre Cardin

SHUBA Magazine Editorial · 1 APRIL 2025

Posh Lingerie

SHUBA Magazine Editorial · 1 APRIL 2025

Ronica Marie Couture

SHUBA Magazine Editorial · 1 APRIL 2025

Schiaparelli

- Doja Cat

SHUBA Magazine Editorial · 1 APRIL 2025

Brace

Makeup Artist: Valeriya Kutsan @kutsanvaleriya1

SHUBA Magazine Editorial · 25 MARCH 2025

MARCELLE

Model: Marcela @cysiiaa

SHUBA Magazine Editorial · 25 MARCH 2025

Back to the Hometown

Fashion Designer: Laura Skowron @lauraskowron

SHUBA Magazine Editorial · 25 MARCH 2025

In Polish Garden

Photographer: Izabela Garus @iggieex

SHUBA Magazine Editorial · 25 MARCH 2025

Raw Allure

Agency Ceo: Anastasiia Melnychenko @917 agency @amelnyx

SHUBA Magazine Editorial · 25 MARCH 2025

The Modern Muse

Makeup Artist/Hair Stylist: Anastasia Milevskaya @Milevskaya Anastasiya @milevskaya_makeup

SHUBA Magazine Editorial · 25 MARCH 2025

Country Grit & City Edge: Lo Stile Senza Compromessi

Makeup Artist: Makeup Agency @nourhene0

SHUBA Magazine Editorial · 25 MARCH 2025

A lake day

Female Model: Katarine Giuberti @katarine.rg

SHUBA Magazine Editorial · 24 MARCH 2025

Glamour around the world

Female Model: Gvantsa Mkheidze @babi_basti16

SHUBA Magazine Editorial · 24 MARCH 2025

REBELLIONS NOBLES

Wardrobe Stylist/Model/Makeup Artist/Hair Stylist/Photographer: Angela Marcato

SHUBA Magazine Editorial · 24 MARCH 2025

Under Shade

Wardrobe Stylist: Mike Stallings @mikestallingsny

SHUBA Magazine Editorial · 24 MARCH 2025

Amato Danielle

SHUBA Magazine Editorial · 24 MARCH 2025

Antonio Marras

SHUBA Magazine Editorial · 24 MARCH 2025

Blumarine

SHUBA Magazine Editorial · 24 MARCH 2025

DOLCE & GABBANA

SHUBA Magazine Editorial · 24 MARCH 2025

Emporio Armani

SHUBA Magazine Editorial · 24 MARCH 2025

Genny

SHUBA Magazine Editorial · 24 MARCH 2025

GUCCI AFTERPARTY

SHUBA Magazine Editorial · 24 MARCH 2025

Philipp Plein at Phillips Club

SHUBA Magazine Editorial · 24 MARCH 2025

Rene Caovilla

SHUBA Magazine Editorial · 24 MARCH 2025

ROSH MODE

SHUBA Magazine Editorial · 24 MARCH 2025

TODs

SHUBA Magazine Editorial · 24 MARCH 2025

Vivetta

SHUBA Magazine Editorial · 24 MARCH 2025

Soriel Lingerie

Colombia’s Pinnacle of Intimate Couture

SHUBA Magazine Editorial · 15 FEBRUARY 2025

Siren intimates

Founded by Vladlena Golovko , Siren Intimates is redefining the landscape of luxury lingerie with an approach that blends bold sensuality, exquisite craftsmanship, and…

SHUBA Magazine Editorial · 15 FEBRUARY 2025

Daniel AndrEOtti

Written By: Latris Latrelle

SHUBA Magazine Editorial · 19 NOVEMBER 2024

Born To Decay

To introduce You to our readers, we’d love to share a bit about Your background and journey in the fashion world. Perhaps You could tell us about Your early inspirations or a…

SHUBA Magazine Editorial · 12 NOVEMBER 2024

Men Duo

Male Model: Furio Bindiku

SHUBA Magazine Editorial · 12 NOVEMBER 2024

Shanghai Fashion Mania conquers Europe

Photographer : Liu Shang

SHUBA Magazine Editorial · 12 NOVEMBER 2024

Rebecca’s Artistic Odyssey: From Brushstrokes to Bespoke Fashion

Written By: Latris Latrelle

SHUBA Magazine Editorial · 9 NOVEMBER 2024

Moonlight shadows

Model: Francesca Stabile

SHUBA Magazine Editorial · 7 OCTOBER 2024

A Luxe Affair in the Hills of the French Riviera: Front Row’s Debut at Chateau de Bellet

Nestled in the picturesque hills of the French Riviera, the Front Row event at Chateau de Bellet was nothing short of a luxurious, sensory feast. This unique experience, the…

SHUBA Magazine Editorial · 30 SEPTEMBER 2024

Blanc de Blancs

The founders of the salon, Inna Grabovskaya and Katerina Romanchuk, have selected for you a few dresses from the latest collections of the best evening and wedding dresses…

SHUBA Magazine Editorial · 29 SEPTEMBER 2024

Kira Ten & Kira Ten kids

Designer Kira Tan presents a new collection of evening dresses in collaboration with jewelry brand Gi-Bijou and around the world hat collector Elena Abashkina. Kira’s dresses…

SHUBA Magazine Editorial · 29 SEPTEMBER 2024

Pretty Posh Lingerie

Pretty Posh Lingerie: A Legacy of Elegance and Resilience

SHUBA Magazine Editorial · 29 SEPTEMBER 2024

Rebecca Grant de Longueuil

Early Artistic Journey

SHUBA Magazine Editorial · 29 SEPTEMBER 2024

Siren

Siren is a young brand from Ukraine. The philosophy of the designer behind this great brand is a combination of Beauty and Simplicity that can make you slow down to the point…

SHUBA Magazine Editorial · 29 SEPTEMBER 2024

Boris Makarucha

Boris Makarucha, founder and creator of the MAKARUCHA brand, has fashion streaming in his blood. Boris has always been interesting in sewing and finds his inspiration in the…

SHUBA Magazine Editorial · 27 SEPTEMBER 2024

Ksenya

The Ksenya brand uniquely synthesizes national identity and Ukrainian modernism. The brand’s name, Ksenya, originates from the name of the founder’s grandmother, who…

SHUBA Magazine Editorial · 27 SEPTEMBER 2024

The Summer Marathon Classic Car Race: A Tribute to Timeless Automotive Design

A Showcase of Vintage Elegance

SHUBA Magazine Editorial · 25 JULY 2024

Azzedine Alaïa Museum Foundation: Celebrating the Legacy of a Fashion Maestro

Nestled in the heart of Paris, the Azzedine Alaïa Museum Foundation stands as a testament to the enduring legacy of one of fashion's most revered designers. Founded to preserve…

SHUBA Magazine Editorial · 25 JULY 2024

Please Touch The Art work

Written By: Latris Latrelle

SHUBA Magazine Editorial · 25 JULY 2024

Exclusive: Jamaal Lewis

The Multifaceted Star's Journey from Model to Actor and Entrepreneur

SHUBA Magazine Editorial · 16 JULY 2024

Fendi is the Pearl of Made In Italy

By Pellecchia Giovanni

SHUBA Magazine Editorial · 14 JULY 2024

Faerie

SHUBA Magazine Editorial · 30 JUNE 2024

Flower power

SHUBA Magazine Editorial · 30 JUNE 2024

Perfect Shadows

SHUBA Magazine Editorial · 30 JUNE 2024

Sparkling Mermaid

SHUBA Magazine Editorial · 30 JUNE 2024

Brian and the black ball

SHUBA Magazine Editorial · 30 JUNE 2024

Iisakki Koivula

SHUBA Magazine Editorial · 30 JUNE 2024

One tip

SHUBA Magazine Editorial · 30 JUNE 2024

Anastasia

SHUBA Magazine Editorial · 29 JUNE 2024

L’Abbaye Hotel

Nestled between the picturesque village of Saint Paul de Vence, the majestic Alps, the illustrious Fondation Maeght, and the dazzling French Riviera, L’Abbaye Hotel offers a…

SHUBA Magazine Editorial · 29 JUNE 2024

Colored Sap

Photo: @conceptpeople

SHUBA Magazine Editorial · 28 JUNE 2024

Eady steady go

Photo: @z.aparatka

SHUBA Magazine Editorial · 28 JUNE 2024

Pains of a changing world

Our new project is inspired by the idea of drastic vulnerability. The project started with rediscovering my fascination with human psychology, the anatomy of the human body,…

SHUBA Magazine Editorial · 28 JUNE 2024

FERRARI

BY: LATRIS LATRELLE

SHUBA Magazine Editorial · 28 JUNE 2024

Luxury Redefined

In the realm of luxury living, where opulence meets sophistication, There exists a name that resonates with grandeur and exquisite design - Casa Padrino. Since its inception in…

SHUBA Magazine Editorial · 7 JUNE 2024

THE HAIR ASSASSIN

Tevin Washington A.K.A. “HAIR ASSASSIN “ began his interest in hairstyling during high school

SHUBA Magazine Editorial · 1 JUNE 2024

The Posh Row: A Premier Fashion overview

Latris Latrelle, the esteemed Editor-in-Chief of Shuba Magazine, has unveiled a groundbreaking initiative in the fashion world: «The Posh Row.» This innovative concept serves…

SHUBA Magazine Editorial · 15 MAY 2024