Featured · 4 MIN
Time on the Wrist
The wristwatch was considered a woman’s ornament until wars, aviators and a Channel swimmer made it the main men’s accessory. Why mechanics still beat the smartwatch.
Read the story ↗Men
15 stories
Dressed Like a London Dandy
The Metropolitan Museum’s Costume Institute exhibition “Superfine: Tailoring Black Style” brought dandyism back to the centre of fashion in 2025. From Beau Brummell and Onegin to the sapeurs of Congo: the story of men who made the suit a statement.
SHUBA Editorial · 28 SEPTEMBER 2026
How a King Invented the Suit
The classic suit is returning to the men’s wardrobe. And it began with a royal decree of 1666, a plague, a fire and an English king’s wish not to dress like the French.
SHUBA Editorial · 28 SEPTEMBER 2026
Men in Heels
The heel was invented for horsemen, kings wore it as a sign of power, and then for two hundred years men “gave” it to women. The story of the shoe that is blurring boundaries again.
SHUBA Editorial · 28 SEPTEMBER 2026
The Legend of the Croatian Scarf
The tie is leaving offices but not history. We test the best-known legend of its origin and tell how the neckcloth became the main men’s accessory.
SHUBA Editorial · 28 SEPTEMBER 2026
The Beard Is a Superfluous Burden
Barbershops, beard oils and balms have grown into a whole industry. In Russia, though, people once paid a tax on their beards and carried a copper token. The story of how facial hair became politics.
SHUBA Editorial · 28 SEPTEMBER 2026
Time on the Wrist
The wristwatch was considered a woman’s ornament until wars, aviators and a Channel swimmer made it the main men’s accessory. Why mechanics still beat the smartwatch.
SHUBA Editorial · 28 SEPTEMBER 2026
Men in Powder
Men’s cosmetics is one of the fastest-growing markets in the beauty industry. But men wore make-up before: the story of the British “macaronis” of the eighteenth century, whom all of England laughed at.
SHUBA Editorial · 28 SEPTEMBER 2026
Solitude
Male Model: Ramil Falaiev
SHUBA Magazine Editorial · 31 AUGUST 2025
Valera Vasilev
Male Model: Valera Vasilev @MA Sisters Agency
SHUBA Magazine Editorial · 31 AUGUST 2025
Country Grit & City Edge: Lo Stile Senza Compromessi
Makeup Artist: Makeup Agency @nourhene0
SHUBA Magazine Editorial · 25 MARCH 2025
Men Duo
Male Model: Furio Bindiku
SHUBA Magazine Editorial · 12 NOVEMBER 2024
Exclusive: Jamaal Lewis
The Multifaceted Star's Journey from Model to Actor and Entrepreneur
SHUBA Magazine Editorial · 16 JULY 2024
Brian and the black ball
SHUBA Magazine Editorial · 30 JUNE 2024
Iisakki Koivula
SHUBA Magazine Editorial · 30 JUNE 2024
One tip
SHUBA Magazine Editorial · 30 JUNE 2024