Featured · 4 MIN
The Colour That Killed
Emerald ball gowns laced with arsenic, mauve fever and the chemistry that made fashion bright: the story of dyes, recalled every time we talk about “clean” clothes.
Read the story ↗Fashion
32 stories
The Dream MachineThe Colour That KilledMAISON MARGIELA TABI ↗The First ModelThe Corset: Prison or ArmourTOYODA G3 SHUTTLE LOOMS ↗Japan’s Answer to ParisThe Architecture of the SkirtPARIS 1982 MANIFESTO ↗Fashion in the TrenchesThe Fashion PlateYOHJI YAMAMOTO BLACK ↗The Rise of Audacity20 SomethingMELTON WOOL 640G ↗
The Dream Machine
Neural networks draw prints and dream up collections, and it feels as if fashion has only just met the machine. In fact their affair is more than two hundred years old, and it began with a loom.
SHUBA Editorial · 28 SEPTEMBER 2026
The Colour That Killed
Emerald ball gowns laced with arsenic, mauve fever and the chemistry that made fashion bright: the story of dyes, recalled every time we talk about “clean” clothes.
SHUBA Editorial · 28 SEPTEMBER 2026
The First Model
While the industry argues about digital twins and virtual models, it is worth remembering how the mannequin’s profession began in the first place, and why it was invented by an Englishman in Paris.
SHUBA Editorial · 28 SEPTEMBER 2026
The Corset: Prison or Armour
Doctors and feminists cursed it, designers buried it, and each time it came back. Four centuries in the life of the garment that best shows how fashion argues about the female body.
SHUBA Editorial · 28 SEPTEMBER 2026
Japan’s Answer to Paris
How the kimono, ukiyo-e prints and the Japanese view of cloth changed European cut, long before anyone talked about cultural borrowing, and twice within a single century.
SHUBA Editorial · 28 SEPTEMBER 2026
The Architecture of the Skirt
A steel frame that made woman the most conspicuous object in the city, a danger to herself and a favourite target of caricaturists: the story of the crinoline.
SHUBA Editorial · 28 SEPTEMBER 2026
Fashion in the Trenches
The trench coat, the cardigan, the balaclava, khaki and women’s trousers: wars left us half of the city wardrobe. How the army and wartime economy cut the fashions of the twentieth century.
SHUBA Editorial · 28 SEPTEMBER 2026
The Fashion Plate
Before photography, magazines and social media, fashion was dictated by hand-coloured engravings. A timeline of the genre that invented the fashion feed two hundred years before the smartphone.
SHUBA Editorial · 28 SEPTEMBER 2026
The Rise of Audacity
Wardrobe Stylist: Vladlena Golovko / Photographer: Elena Bezzubkina / Accessory Designer: Môju.li / Model: Andriana / Flower Arranger: Kamelia Podil / Makeup Artist/Hair…
SHUBA Magazine Editorial · 10 JANUARY 2026
20 Something
Photographer: Nick Saleum
SHUBA Magazine Editorial · 31 AUGUST 2025
Back to the memory
Model: Anna Balyasova
SHUBA Magazine Editorial · 31 AUGUST 2025
BÍARA
Wardrobe Stylist/Makeup Artist: Khrystyna Yatseniuk
SHUBA Magazine Editorial · 31 AUGUST 2025
Seven Sins
Wardrobe Stylist: Cecilia Amigo
SHUBA Magazine Editorial · 31 AUGUST 2025
Veil of Grace
Hair Stylist: Polina Ovchinnikova
SHUBA Magazine Editorial · 31 AUGUST 2025
David Blagojević
How did your journey in AI-powered art begin? What inspired you to pursue this direction?
SHUBA Magazine Editorial · 20 APRIL 2025
Experience in Production | Anastasia Limarenko
How did you start your career as a creative director and shoot producer? Which breakthrough projects were pivotal for you?
SHUBA Magazine Editorial · 20 APRIL 2025
VARYA JAMYL ™
The Origins of VARYA JAMYL ™: What inspired you to create the brand, and what is its history? VARYA JAMYL ™ was born from my passion for merging cutting-edge technology with…
SHUBA Magazine Editorial · 20 APRIL 2025
Yada Polish
Yada Polish is a director and producer from Saint Petersburg whose name has become synonymous with refined visual aesthetics and thoughtful storytelling. She specializes in…
SHUBA Magazine Editorial · 20 APRIL 2025
Back to the Hometown
Fashion Designer: Laura Skowron @lauraskowron
SHUBA Magazine Editorial · 25 MARCH 2025
In Polish Garden
Photographer: Izabela Garus @iggieex
SHUBA Magazine Editorial · 25 MARCH 2025
Raw Allure
Agency Ceo: Anastasiia Melnychenko @917 agency @amelnyx
SHUBA Magazine Editorial · 25 MARCH 2025
The Modern Muse
Makeup Artist/Hair Stylist: Anastasia Milevskaya @Milevskaya Anastasiya @milevskaya_makeup
SHUBA Magazine Editorial · 25 MARCH 2025
A lake day
Female Model: Katarine Giuberti @katarine.rg
SHUBA Magazine Editorial · 24 MARCH 2025
Glamour around the world
Female Model: Gvantsa Mkheidze @babi_basti16
SHUBA Magazine Editorial · 24 MARCH 2025
REBELLIONS NOBLES
Wardrobe Stylist/Model/Makeup Artist/Hair Stylist/Photographer: Angela Marcato
SHUBA Magazine Editorial · 24 MARCH 2025
Under Shade
Wardrobe Stylist: Mike Stallings @mikestallingsny
SHUBA Magazine Editorial · 24 MARCH 2025
Born To Decay
To introduce You to our readers, we’d love to share a bit about Your background and journey in the fashion world. Perhaps You could tell us about Your early inspirations or a…
SHUBA Magazine Editorial · 12 NOVEMBER 2024
Moonlight shadows
Model: Francesca Stabile
SHUBA Magazine Editorial · 7 OCTOBER 2024
Anastasia
SHUBA Magazine Editorial · 29 JUNE 2024
Colored Sap
Photo: @conceptpeople
SHUBA Magazine Editorial · 28 JUNE 2024
Eady steady go
Photo: @z.aparatka
SHUBA Magazine Editorial · 28 JUNE 2024
Pains of a changing world
Our new project is inspired by the idea of drastic vulnerability. The project started with rediscovering my fascination with human psychology, the anatomy of the human body,…
SHUBA Magazine Editorial · 28 JUNE 2024