Pretty Posh Lingerie
Pretty Posh Lingerie: A Legacy of Elegance and Resilience
Founded in 2014 by New-Yorker Latris Latrelle,the esteemed Editor-in-Chief of SHUBA Magazine, and her late mother, Ruby Robinson, also a New -Yorker. Pretty Posh Lingerie is more than just a brand—it is a symbol of elegance, resilience, and timeless beauty. What began as a small boutique in Atlanta, Georgia, has blossomed into a premier online destination for luxury lingerie, captivating the hearts of women worldwide.
A Mother-Daughter Vision
Latris Latrelle and Ruby Robinson shared a passion for fashion and a vision of creating a lingerie line that embodies sophistication and confidence. Together, they opened the first Pretty Posh boutique in Atlanta, offering exquisite designs that quickly garnered a loyal clientele. In 2016, with the demand for their unique pieces growing, Pretty Posh Lingerie transitioned to an entirely online platform, making their collection accessible to a global audience.
A Journey of Strength and Triumph
Latris Latrelle’s journey with Pretty Posh Lingerie is one of incredible strength and triumph. As a stage 3 head and neck cancer survivor, Latris faced numerous challenges, yet she continued to pursue her passion for fashion with unwavering determination. Her resilience and creativity did not go unnoticed. In 2019, Latris was discovered by Alessandra and renowned runway producer Tracy Murray, leading to Pretty Posh Lingerie’s debut at Paris Fashion Week—an achievement that marked a new chapter for the brand.
Making History at Paris Fashion Week
Pretty Posh Lingerie’s debut at Paris Fashion Week was a milestone moment. In 2019, the brand made its first appearance virtually, captivating audiences with its luxurious designs and powerful message. The momentum continued in 2022, when Pretty Posh Lingerie made history as the first lingerie brand in a decade to debut live at the prestigious Ritz-Carlton Hotel during Paris Fashion Week. This groundbreaking event solidified Pretty Posh Lingerie’s place in the fashion industry as a brand that merges sophistication with empowerment.
A Brand with a Heart
Today, Pretty Posh Lingerie continues to embody the legacy of its founders, offering an array of luxurious lingerie that celebrates the beauty and strength of women. Each piece is crafted with meticulous attention to detail, ensuring that every woman who wears Pretty Posh feels both elegant and empowered. Latris Latrelle’s story is woven into the fabric of Pretty Posh Lingerie,making it a brand that stands for more than just fashion—it stands for resilience, legacy, and the enduring bond between a mother and daughter. For more information and to explore the collection, visit theprettyposh.com.
Photographer: SERGEY YAKIMOV
