Fendi is the Pearl of Made In Italy
By Pellecchia Giovanni
"Made in Italy" is a strong empire. In the last few years, it has managed to create fame and success around the world. According to some rankings, Italy appears to be the leader in the car and food sectors. When talking about fashion, France holds the first place. Italy comes second, but the competition is fierce.
Louis Vuitton and Gucci are considered the real bosses of this incredible sector. LV earns 70 billion dollars each year, while Gucci earns 10 billion. The luxury world is a great investment, both in Italy and in France. Their secret? Louis Vuitton and Gucci have attracted the attention of many talents and designers from Asia, the USA, Africa, and more.
It is important to note that France places a strong emphasis on modernism and evolution, whereas Italy prefers to stick to its traditions, using time-tested techniques and fashion secrets.
“France is a great tiger of fashion. It is incredible to see a brand earning more than 70 billion dollars. This number reflects the combined earnings of Gucci, Dior, Chanel, and Prada. I don’t understand how it is possible. Anyway, Italy is investing in different brands, and we have noticed that the best is Fendi. Why Fendi? Because it blends traditionalism with modernism without destroying the real value of Made in Italy,” said Franco Muccini.
Franco Muccini is a 57-year-old Fendi Team Manager who works in Turin, Italy. He started his career early, at the age of 30. It is difficult to be a luxury manager, but he has become an important support for many talents and creatives.
“My aim is to give Made In Italy more fame. Okay… I know Italy is strong, but we must all consider the economic side. France wins. France uses an intelligent strategy by creating investments in Asia, attracting young emerging designers, models, and stylists from South Korea and China. Italians must do the same.”
For Franco, it is also important to invest in the younger generation. “The young generation is the symbol of the future. They have had more fortune than us. Thanks to the internet and globalization, they have been able to create a new idea of style. They emphasize no-gender style and a green mindset. That’s the secret of success in the fashion world: the young and green generation.”
When Franco chooses new talents, he prefers to ensure that they are motivated to make an effort in this world. “The fashion world is not as easy as everyone says. There is a dreadful level of pressure and competition. To be the best, you must appreciate this.”
Franco trusts all the talents he works with. Sheila Drakova, a 24-year-old model, is his strongest colleague. “I started my career with Fendi as a model at 21. I work with Franco, and I love his motivation. It gives me the perfect positive vibes to face all pressures.”
The luxury world never stops surprising. Will Fendi manage to achieve the success it hopes for?
Photo Credits : Cecilia Mantovani @ceci_manto_vani
Brand : Fendi @fendi
Author of the article : Pellecchia Giovanni @giova__delucky
