Yada Polish
yadaproduction.com
Yada Polish is a director and producer from Saint Petersburg whose name has become synonymous with refined visual aesthetics and thoughtful storytelling. She specializes in creating video content for fashion, art, and technology, and has successfully collaborated with leading brands such as Ulyana Sergeenko, ZARINA, EMKA, and CHAPURIN.
Yada has executed commercial shoots in Monte‑Carlo and Cannes, working for international brands and premium clients.
Today, she is a partner at BRAT.WORLD, where Yada and her team deliver end‑to‑end productions—from concept development and scriptwriting to filming and post‑production. Her approach blends visual intelligence with cultural sensitivity, ensuring that every project possesses its own distinct character and style.
A year and a half ago, I began integrating artificial intelligence into my video‑production workflow, and since then AI has become an integral part of every stage of my work—from conceptualization to final editing.
Pre‑production
During pre‑production, I use ChatGPT and DeepSeek to structure tasks and craft scripts. Platforms like Midjourney then translate the director’s script into detailed storyboards, seamlessly merging market research and mood‑board creation within a single tool.
Production
During shooting, AI removes many logistical hurdles by generating photorealistic virtual sets, dramatically cutting location‑rental costs. Real‑time neural filters fine‑tune lighting on the fly, styling the footage to match, for example, the soft, diffused glow of Gucci’s 1990s ad campaigns.
Post‑production
What once took weeks is now a sprint. AI editors automatically cut footage into coherent sequences, remove noise, automate color grading, and even animate still images.
Yet the real magic begins when people step in—AI provides the foundation, but we supply the soul.
I’m convinced there’s no reason to fear that neural networks will replace us. When Photoshop first appeared, many worried; ultimately, it became just another tool. In creative work, curation and authorship are paramount. AI gives us choices, but we decide how to use them.
That’s why experimenting with AI tools is essential to stay at the forefront of innovation. The future of production lies in the symbiosis of human vision and machine precision.
